Post Four- Social Media

Boohoo.com have a Facebook page, Instagram and twitter where they show what clothing and offers they can give to their consumers. Being interactive with social media with their consumers allows boohoo.com to have a relationship with their consumers and it is a way they are able to target their consumers.  Social Media is a growing part of advertising and by using this as a medium it directly aims at their target market and also reinforces the idea of boohoo.com being 24/7 fashion.

Facebook Page:

On their facebook page consumers are able to browse through latest clothing and accessories and click on a link which takes them straight to the website where they purchase the product. This fits in with their marketing campaign as it allows consumers to use their websites as advertising tools that gets them to purchase the products.

https://www.facebook.com/BoohooAUSTRALIA

Instagram:

Instagram allows boohoo.com to also showcase new items on their website, but it allows their consumers to follow them and see what kind of things boohoo.com. Instagram helps boohoo.com create a relationship with it's consumers.

http://instagram.com/boohooofficial/#

Twitter:

Twitter allows boohoo.com to show new items and also allows consumers to see what interests boohoo.com. Twitter allows consumers to follow and keep up to date with what new things are coming to boohoo.com and also in fashion trends.

https://twitter.com/boohoo