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Boohoo.com also use print media to advertise to their consumers. They place their print ads in fashion magazines to demonstrate their clothing is stylish and what their consumers are looking for. 

Boohoo.com also has their own magazine where they showcase their clothing in the latest fashion trends. This is another form of print advertising as it allows boohoo to capture consumers who want to read magazines about fashion and clothing. In the magazine boohoo.com show their clothes that they sell for each season. They provide different monthly issues that are specific to different trends and seasons.

 

Today, I was reading Cleo (October 2013 Issue)where I saw clothing from boohoo.com being used to show trends for this Summer/Spring and also for Spring Racing Carnivals. Being shown in magazines like Cleo is good media for the brand as it is a direct channel to the intended target market. This is integrated within the marketing campaign as it gives boohoo.com a classy perception as it's products are used to create an outfit for derby day. This is a successful strategy for the company as females are always looking for new outfits to wear that are on trend and also easy to get it and affordable.