Post Five- Celebrity Ambassador

Boohoo.com use Little Nikki who is a singer in the United Kingdom. Little Nikki sings the TV advert songs and also appears in the ads. By using a celebrity to sing in the TV adverts, this can gain consumers through the celebrity. It also increases the perception in quality because Little Nikki is endorsing the product.

 By using Little Nikki it is a successful part of the integrated marketing campaign as it creates a connection between celebrity and the public. Little Nikki creates a quality of the product and also creates an increase in brand awareness.