Post Six- Successfull or not

Boohoo.com use many different forms of marketing to reach their target audiences. I do believe their integrated marketing campaign was successful as it has become the second largest online retail store in six years. It's major competitor at the moment is ASOS. (Web fashion brand Boohoo.com gives a new look to the city's rag trade , 2012)

Boohoo.com has become the number one searched for in the online fashion industry.  (Web fashion brand Boohoo.com gives a new look to the city's rag trade , 2012)

Boohoo.com has become so successful due to it's integrated marketing campaign which involved social media, print advertising, television advertising and celebrity ambassadors. Their integrated marketing campaign successfully targeted their specified audience an generated sales amongst them. 

Boohoo.com is now projecting another year of triple digit growth . This astonishes many people due to the state of the economy in Europe.
(Web fashion brand Boohoo.com gives a new look to the city's rag trade , 2012)

 Also with the expansion into Australia and other countries this also is evidence of boohoo.com successful integrated marketing campaign. 
(Case Study- boohoo.com , 2013)

Bibliography: 

Case Study- boohoo.com . (2013). Retrieved 2013, from Kinspeed: http://www.kinspeed.com/webcasestudy-boohoo

boohoo Spring/Summer 2013 TV advert- . (2013). Retrieved October 2013, from Youtube : http://www.youtube.com/watch?v=OYY1XUIiPAU

boohoo.com Shoppable music video feat Little Nikki. (2013). Retrieved October 2013 , from Youtube : http://www.youtube.com/watch?v=J9-YvVZDgP4

Web fashion brand Boohoo.com gives a new look to the city's rag trade . (2012, July 17). Retrieved 2013, from Manchester Evening News: http://www.manchestereveningnews.co.uk/business/enterprise/web-fashion-brand-boohoocom-gives-691289

 

Post Five- Celebrity Ambassador

Boohoo.com use Little Nikki who is a singer in the United Kingdom. Little Nikki sings the TV advert songs and also appears in the ads. By using a celebrity to sing in the TV adverts, this can gain consumers through the celebrity. It also increases the perception in quality because Little Nikki is endorsing the product.

 By using Little Nikki it is a successful part of the integrated marketing campaign as it creates a connection between celebrity and the public. Little Nikki creates a quality of the product and also creates an increase in brand awareness.

Post Four- Social Media

Boohoo.com have a Facebook page, Instagram and twitter where they show what clothing and offers they can give to their consumers. Being interactive with social media with their consumers allows boohoo.com to have a relationship with their consumers and it is a way they are able to target their consumers.  Social Media is a growing part of advertising and by using this as a medium it directly aims at their target market and also reinforces the idea of boohoo.com being 24/7 fashion.

Facebook Page:

On their facebook page consumers are able to browse through latest clothing and accessories and click on a link which takes them straight to the website where they purchase the product. This fits in with their marketing campaign as it allows consumers to use their websites as advertising tools that gets them to purchase the products.

https://www.facebook.com/BoohooAUSTRALIA

Instagram:

Instagram allows boohoo.com to also showcase new items on their website, but it allows their consumers to follow them and see what kind of things boohoo.com. Instagram helps boohoo.com create a relationship with it's consumers.

http://instagram.com/boohooofficial/#

Twitter:

Twitter allows boohoo.com to show new items and also allows consumers to see what interests boohoo.com. Twitter allows consumers to follow and keep up to date with what new things are coming to boohoo.com and also in fashion trends.

https://twitter.com/boohoo