Post Two Television Advertising

Boohoo.com use print, radio, social media and TV to advertise their brand. Television advertising is a large part in advertising in many companies. Especially with boohoo.com television adverts would be reach a large number of their consumers.

Consumers can watch these ads on television but also on youtube where they have created a music video that shows the clothing within the film and uses a link to the boohoo.com website where they can purchase it straight away.

Some of boohoo.com adverts use Little Nikki as the singer of the music. Using stars like Little Nikki as an ambassador creates a star quality of the brand and will also be seen as a competitive advantage. 

(boohoo.com Shoppable music video feat Little Nikki, 2013)

Boohoo.com use different ads for each season of the year.The most recent marketing campaign is the Boohoo Spring/Summer 2013 ad (shown below). The first ad seen on television was on Arena at 4:30pm. The ad showcases the clothing boohoo can provide for spring and summer 2013. The models within the ad portray a cool, street vibe which is aiming directly at the company's target market. I think this ad is integrated with boohoo.com plan of gaining shareholder value and and building a brand that is well know and successful as it connects with the identified target market and also creates a perception amongst consumers by suggesting their company is a shop that they can access all day everyday which appeals to many people who are busy and don't have time to get to the shops.

(boohoo Spring/Summer 2013 TV advert- , 2013)

 This ad does fit in with the integrated marketing communications campaign of boohoo.com as it keeps the target audience in mind and will ultimately get them to purchase the product.